As most of you are aware, the launch of Google for Jobs a few months back was thought to be a significant blow to Indeed for 2 reasons:
1–Indeed was not listed as a partner that would automatically have its jobs included/indexed in the Google for Jobs product, and
2–The presence of the Google for Jobs interface on search results for jobs pushes the once dominant SEO power of Indeed way below the fold, which means the ROI of Indeed spend should go down over time. Translation – the first thing candidates see won’t be Indeed, which is like Uber customers losing access to its app. In fact, they’ll have to scroll a loooooong way down.
What’s happening in the field? At Kinetix, we manage our own Indeed spend as well as the Indeed spend of many of our RPO clients. Here’s what’s happening across the Indeed spend we manage:
A–We currently have mixed results. Some clients experienced a drop in results related to Indeed spend in August, while others did not.
B. The Indeed spend at Kinetix actually improved (where we spend our own money to sponsor Kinetix jobs, as well as jobs for clients as part of our overall recruitment marketing spend).
Summary on Google for Jobs impact on Indeed – it’s too early to tell. In addition, keep the following in mind even if Indeed spend is impacted over time, which we and others expect:
–Even if Indeed performance goes down, it doesn’t mean it’s not still worthy of spend. Taking a look at CPC (cost per click) and the resulting applies/hires, Indeed performance could drop and it’s likely to still be worthy of budget compared to other places to spend your money.
–Indeed tactics will evolve over time to deal with the competitive threat.
–Active management of results and adjusting your Indeed strategy is key. Companies who actively monitor their sponsored results at Indeed and make adjustments/changes are likely to perform better.
In a twist of “you get what you deserve”, the companies who don’t monitor/adjust/tweak their Indeed spend are the most likely to wake up 3 years from now and wonder what happened.
We’ll keep reporting what we see at Kinetix.
This post originally appeared on The HR Capitalist
Author: Kris Dunn